All three organizations that I have been following have been using Facebook to their advantages. CCRI has been, in my opinion, done the best job of using social media out of the three. They update their Facebook page almost every day, sometimes multiple times a day. They posts that they put up appeal to people; they show what they do and what they need by sharing images on Facebook that are real and to the point. They heavily promoted Giving Hearts Day and judging by their post after that they were successful. They do the same with twitter but they use different images to get the same message across.
The second organization I’m following has done almost as good of a job on Facebook as CCRI. They don’t post every day but the images they post are meant to tug at our heart strings and they do; the pictures of the children in their costumes are so cute that it’s hard to look away! They do a very good job of showing what their organization is and throughout Giving Hearts Day and leading up to it they posted extra images that had hashtags attached asking for donations. They did end up repeating a lot of images but they never posted them in the same way twice so it was okay. They also had a video that helped show what their organization is that asked for donations to keep the program going for those adorable children they share photos of on Facebook, twitter, and Instagram. Overall they got their message across even though they don’t post as often as other organizations.
Lutheran Social Services of North Dakota has a lot of images on Facebook that provide inspiration to the people looking at their page. They don’t show what they do as an organization directly but if you really think about it the images do show what they are about. They’re an organization that wants to spread God’s word so that His people can live better lives; they help people get out of bad situations and into better ones. The inspirational bible verses help bring a little bit of that peace to people. They have a few images depicting the people that work for them and they have a video that shows employees and the people they’ve benefited speaking highly of the organization. They do get across what their organization is, you just have to really think about what you’re being shown.